Whether You’re CEO of 10 or 10,000 People
These are how millions of lives have been changed, and billions of dollars of sales made – by understanding what drives human behaviour.
Timeless insights from Tony Robbins, Charlie Munger, Robert Cialdini and more will help your business perform better at every touchpoint that involves a human being.
Customers, colleagues, collaborators, investors… they all do what they do for these same reasons.
Drew Eric Whitman’s Cashvertising
Watch Robert Cialdini explain the Principles of Persuasion
The Revised Psychology of Human Misjudgment (Farnham Street Media review)
See Lisa Feldman Barrett’s TED talk
