7 ways your personal brand is like cash flow

Cash flow keeps a business alive.
Your personal brand does the same for your influence and opportunities.
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𝟏. 𝐏𝐨𝐬𝐢𝐭𝐢𝐯𝐞 𝐟𝐥𝐨𝐰 𝐚𝐭𝐭𝐫𝐚𝐜𝐭𝐬 𝐦𝐨𝐫𝐞 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬
A growing personal brand attracts attention and confers credibility.
When people Know, Like and Trust you, this inspires them to action.

𝟐. 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲 𝐢𝐬 𝐤𝐞𝐲
A personal brand thrives on consistent visibility. Sporadic posts won’t cut it.
Stay active, stay visible, stay relevant.

𝟑. 𝐃𝐢𝐯𝐞𝐫𝐬𝐞 𝐬𝐭𝐫𝐞𝐚𝐦𝐬 𝐝𝐫𝐢𝐯𝐞 𝐬𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲
Spread your influence—whether it’s LinkedIn, podcasts, webinars, or speaking engagements.
The more places you show up, the stronger your presence.

𝟒. 𝐇𝐞𝐚𝐥𝐭𝐡𝐲 𝐫𝐞𝐬𝐞𝐫𝐯𝐞𝐬 𝐨𝐟𝐟𝐞𝐫 𝐟𝐥𝐞𝐱𝐢𝐛𝐢𝐥𝐢𝐭𝐲
You have room to pivot, explore opportunities, or take risks.
You carry your success to your next role.
In times of crisis, a strong personal brand gives credence to your response.

𝟓. 𝐑𝐞𝐠𝐮𝐥𝐚𝐫 𝐦𝐨𝐧𝐢𝐭𝐨𝐫𝐢𝐧𝐠 𝐩𝐫𝐞𝐯𝐞𝐧𝐭𝐬 𝐜𝐫𝐢𝐬𝐞𝐬
Check in on your brand often.
Is your messaging clear? Are you engaging your audience?
Small adjustments now can prevent big problems later.

𝟔. 𝐑𝐞𝐢𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭 𝐟𝐮𝐞𝐥𝐬 𝐠𝐫𝐨𝐰𝐭𝐡
Whether learning, networking, or creating content,
the more you put into your brand, the more it will give back.

𝟕. 𝐈𝐭 𝐜𝐚𝐧 𝐛𝐞 𝐭𝐢𝐦𝐞 𝐜𝐨𝐧𝐬𝐮𝐦𝐢𝐧𝐠, 𝐛𝐮𝐭 𝐚𝐥𝐬𝐨 𝐝𝐞𝐥𝐞𝐠𝐚𝐭𝐞𝐝.
Other than speaking at events and interviews, all can be delegated.

A personal brand concierge manages strategy, content and outreach, leaving you free to focus on your business.