is a query I often hear from CEOs,
Founders, Managing Directors.
It’s a fair point.
Only you already have one.
Everyone has a personal brand.
We used to call it your ‘reputation’.
Brand management used to be ‘PR’.
PR consultants were notoriously expensive.
Such was the value of reputation management.
Reputation determined whether you did business.
Do you leave sales, operations or cashflow to chance?
Or do you take steps to ensure results are in your favour?
Personal ๐๐ซ๐๐ง๐๐ข๐ง๐ is the optimisation of your reputation.
Rory Vaden, the mastermind behind global personalities
such as Lewis Howes, Ed Mylett, and Amy Porterfield,
calls branding the ‘digitisation of your reputation.’
5 WAYS PERSONAL BRANDING IS INVALUABLE
1๏ธโฃ
It attracts clients, deals and top talent.
However successful you’ve been, business is an Infinite Game.
2๏ธโฃ
Move over chickens and eggs, here’s the new litmus test for philosophers…
๐๐ฐ ๐ฑ๐ฆ๐ณ๐ด๐ฐ๐ฏ๐ข๐ญ ๐ฃ๐ณ๐ข๐ฏ๐ฅ๐ด ๐ฎ๐ข๐ฌ๐ฆ ๐บ๐ฐ๐ถ ๐ข ๐ต๐ฉ๐ฐ๐ถ๐จ๐ฉ๐ต ๐ญ๐ฆ๐ข๐ฅ๐ฆ๐ณ?
๐๐ณ ๐ฅ๐ฐ๐ฆ๐ด ๐ต๐ฉ๐ฐ๐ถ๐จ๐ฉ๐ต ๐ญ๐ฆ๐ข๐ฅ๐ฆ๐ณ๐ด๐ฉ๐ช๐ฑ ๐ฎ๐ข๐ฌ๐ฆ๐ต๐ฉ ๐บ๐ฐ๐ถ๐ณ ๐ฃ๐ณ๐ข๐ฏ๐ฅ?
Either way, become the ‘go to’ person in your industry for commentary, interviews and speaking engagements.
3๏ธโฃ
It enhances value for the next PE round or IPO.
According to research by Weber Shandwick, a CEO’s reputation accounts for 45% of corporate value.
4๏ธโฃ
It leverages your success for your next project.
Just as Elon Musk and Richard Branson move effortlessly between verticals, your success becomes a springboard for anything else you’re involved in.
5๏ธโฃ
It creates lasting impact and legacy.
Your thoughts continue to influence the industry long after you’ve moved on.
However…
As leader of a thriving business, you have less bandwidth
than a 3G connection in an underground carpark.
This is why you need a brand concierge.
Strategy, content and outreach.
Done For You.
“I lead a profitable, well organised company. Why do I need a personal brand?”
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