Steal this system (minus step 6) to efficiently produce strategic content yourself.
1๏ธโฃย ๐ฃ๐น๐ฎ๐ป
When onboarding a client, we compile a Plan (#3 of 8 P’s)
– Content they’ve written
– Publishing schedule
– Content pillars
– Fonts, colours
– Tone of voice
From time to time they request a topic e.g. a topical event.
Otherwise [Plan + Story Bank + Picture Bank] have everything I need.
A brand concierge delivers solutions on a plate for signoff.
2๏ธโฃย ๐ฆ๐๐ผ๐ฟ๐ ๐๐ฎ๐ป๐ธ
Storytelling is orders of magnitude more powerful than reciting facts alone.
It establishes emotional connections and makes your content ‘uncopyable’.
Using the techniques here – https://lnkd.in/esm-V2Zc – we have a Bank of personal stories.
Each is summarised in 1-2 sentences (they’re not written in full until needed).
For one piece per week/month, I choose a story that can segue into the topic.
Then contact you for details.
This can be a 5 minute call or a voice note.
3๏ธโฃย ๐ฃ๐ถ๐ฐ๐๐๐ฟ๐ฒ ๐๐ฎ๐ป๐ธ (๐ฝ๐ถ๐ฐ๐๐๐ฟ๐ฒ ๐ฏ๐ฒ๐น๐ผ๐)
As with the Story Bank, you provide a batch at the outset.
I prepare these into branded templates (the example below is my own Picture Bank).
easybranding.io by Jorge Medina ๐ก is an intuitive cost efficient tool for doing this and keeping your branding on track.
4๏ธโฃย ๐๐ฎ๐ฟ๐น๐ ๐ ๐ผ๐ฟ๐ป๐ถ๐ป๐ด ๐๐ฒ๐ฒ๐ฝ ๐ช๐ผ๐ฟ๐ธ
I used to be a night owl.
I’d scoff at productivity gurus preaching early morning deep work.
Then our baby daughter arrived.
It forced me into this as the only predictable slot each day – and I love it.
I prepare everything the night before, including headline, outline and bullet points.
I get up, make a coffee, and hit flow state within minutes.
5๏ธโฃย ๐ฆ๐ฒ๐ฝ๐ฎ๐ฟ๐ฎ๐๐ถ๐ป๐ด ๐ช๐ฟ๐ถ๐๐ถ๐ป๐ด ๐๐ฟ๐ผ๐บ ๐๐ฑ๐ถ๐๐ถ๐ป๐ด
I don’t know any professional writer who doesn’t separate writing from editing.
Ideally, it’s different days. But at least from morning to late afternoon.
Also, edit on a different device to what you wrote on e.g. tablet vs laptop.
You’ll be amazed how differently you see the words.
6๏ธโฃ ๐ฆ๐ถ๐ด๐ป๐ผ๐ณ๐ณ
You receive weekly/monthly batches to sign off.
Thanks to Step 1๏ธโฃ, amends are minimal – I’ve failed if you have to spend more than a few minutes feeding back.
Usually after a few weeks, clients ask me to publish without signoff.
๐ง๐;๐๐ฅ:
Prepare as much as possible before sitting down to write
(from content pillars to headlines and pictures).
Then your writing session is focused on writing alone.
This, plus separating writing from editing, is the key to effective efficiency.
๐๐ข๐ก๐จ๐ฆ ๐ง๐๐ฃ ๐ญ
Repurpose high performing content.
For example from a text only post to a carousel,
or from a blog post to several LinkedIn short posts.
๐๐ข๐ก๐จ๐ฆ ๐ง๐๐ฃ ๐ฎ
You can repost content that’s more than 3 months old.
