in the time it takes to watch a TED talk (and for the same effort)
Are you leaving money on the table for the thought leaders in your space?
They’re the ones who media reach out to for comment.
They’re the ones podcasts / events want as guests.
They’re the ones the best talent aspire to work for.
The thing is, it could be them looking up at you.
Here are 9 strategies to rise above the pack:
๐ญ) ๐๐๐ถ๐น๐ฑ ๐ฎ ๐๐๐ฟ๐ผ๐ป๐ด ๐ฝ๐ฒ๐ฟ๐๐ผ๐ป๐ฎ๐น ๐ฏ๐ฟ๐ฎ๐ป๐ฑ
Be clear on what you stand for and the values you uphold. Become Known, Liked and Trusted by being authentic and inimitable. Stay active on social media and engage with your community.
๐ฎ) ๐ฃ๐๐ฏ๐น๐ถ๐๐ต ๐ต๐ถ๐ด๐ต-๐พ๐๐ฎ๐น๐ถ๐๐ ๐ฐ๐ผ๐ป๐๐ฒ๐ป๐
Write articles, blog posts, or whitepapers that provide unique insights. Thought leadership needs more depth than social media commentary.
๐ฏ) ๐๐ผ๐ป๐๐ฟ๐ถ๐ฏ๐๐๐ฒ ๐๐ผ ๐ถ๐ป๐ฑ๐๐๐๐ฟ๐ ๐ฝ๐๐ฏ๐น๐ถ๐ฐ๐ฎ๐๐ถ๐ผ๐ป๐
Write guest articles for respected industry publications. Address current challenges or trends to establish yourself as an expert.
๐ฐ) ๐๐ฒ๐๐ฒ๐ฟ๐ฎ๐ด๐ฒ ๐๐ถ๐ฑ๐ฒ๐ผ ๐ฐ๐ผ๐ป๐๐ฒ๐ป๐
AI tools such as Synthesia or HeyGen can create your digital twin so you don’t even have to step in front of the camera.
๐ฑ) ๐ฃ๐ฎ๐ฟ๐๐ถ๐ฐ๐ถ๐ฝ๐ฎ๐๐ฒ ๐ถ๐ป ๐ถ๐ป๐ฑ๐๐๐๐ฟ๐ ๐ฑ๐ถ๐๐ฐ๐๐๐๐ถ๐ผ๐ป๐
Join online forums, LinkedIn groups, and other platforms. Provide thoughtful responses and valuable insights to establish yourself as a leader.
๐ฒ) ๐๐ผ๐น๐น๐ฎ๐ฏ๐ผ๐ฟ๐ฎ๐๐ฒ ๐๐ถ๐๐ต ๐ผ๐๐ต๐ฒ๐ฟ ๐๐ต๐ผ๐๐ด๐ต๐ ๐น๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ๐
Partner with other respected figures in your industry for joint projects, such as co-authored articles, podcast appearances, or webinars.
๐ณ) ๐ฆ๐ฝ๐ฒ๐ฎ๐ธ ๐ฎ๐ ๐ถ๐ป๐ฑ๐๐๐๐ฟ๐ ๐ฒ๐๐ฒ๐ป๐๐
Speaking opportunities at conferences are a powerful way of networking and building your reputation.
๐ด) ๐๐ป๐ด๐ฎ๐ด๐ฒ ๐ถ๐ป ๐บ๐ฒ๐ฑ๐ถ๐ฎ ๐ถ๐ป๐๐ฒ๐ฟ๐๐ถ๐ฒ๐๐
Build relationships with journalists. Be available for interviews, provide expert commentary, and deliver impactful messages.
๐ต) ๐๐ผ๐๐ ๐๐ฒ๐ฏ๐ถ๐ป๐ฎ๐ฟ๐ ๐ฎ๐ป๐ฑ ๐ผ๐ป๐น๐ถ๐ป๐ฒ ๐๐ฒ๐๐๐ถ๐ผ๐ป๐
Lead webinars or live Q&As on topics showcasing your expertise. Share practical advice and build a loyal following.
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To many this is so daunting they never start.
To be fair, who seriously has time?
For busy CEOs and Founders (a.k.a CEOs and Founders), a personal brand concierge delivers strategy, content and outreach on the proverbial silver plate.
You agree direction, you sign off output
– this could take as little as 20 minutes a week in total for strategies #1-#5.
#6-#9 require you for the implementation.
But like a primetime anchor or F1 driver,
you simply show up… and deliver.
Setup/followup = done for you.
Ready to take the next step?
DM me or schedule a call to see how we can accelerate your journey to where you belong.
