Personal brands are for posers.
That was my worldview for 93.5% of my adult life.
A chronic introvert, I’d lie to colleagues, friends and family in order to leave social events early.
Personal brands were the mouthpiece of the brash and the brazen.
No thanks.
๐๐ฏ๐ฅ ๐บ๐ฐ๐ถ๐ณ๐ด๐ฆ๐ญ๐ง…?
Then I became a father at the age of 47.
Late to the ‘game’ (for it’s anything but),
I wanted to be a present parent.
I needed to work from home
and have 100% control of my hours.
What to do, after 25 years of marketing and board duties?
Writing made sense…
โ
What I love to do
โ
What I’m good at
Ghostwriting for executives made sense…
โ
What I can be paid for
Regardless of their vertical, clients had one thing in common.
They needed more than a blog, speech or LinkedIn post.
They needed it to be part of a coherent positioning and content strategy.
None of which they had the time for.
I realised they had a ‘Job To Be Done.’
Whether customers or investors,
partners or potential recruits…
the endgame is to ๐๐ฃ๐จ๐ฅ๐๐ง๐ ๐๐๐ก๐๐๐ ๐ค๐ง ๐๐๐ฉ๐๐ค๐ฃ
Content is but one part of the toolkit.
The toolkit?
~ Personal branding ~
(reputation management & strategic comms)
Then the penny dropped.
You could have so much value to offer the world.
But without personal branding, you’ll be drowned out by cat videos and conspiracy theories.
Not to mention well prepared rivals.
โ
What the world needs
In helping genuine value come to the fore, personal branding is my ikigai.
๐๐ฉ๐ข๐ต ๐ฅ๐ฐ๐ฆ๐ด ๐ช๐ต ๐ฎ๐ฆ๐ข๐ฏ ๐ต๐ฐ ๐บ๐ฐ๐ถ?
