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Putin’s Nipple – the golden rule of marital relations & brand communications

By Quy
In Personal Branding
1 Min Read
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A recent conversation between Jade and me

Me: π‘‚π‘œπ‘œβ„Ž, 𝐼 π‘™π‘–π‘˜π‘’ π‘‘β„Žπ‘’ π‘ π‘œπ‘’π‘›π‘‘ π‘œπ‘“ π‘‘β„Žπ‘Žπ‘‘. π‘‡β„Žπ‘–π‘  π‘”π‘’π‘›π‘’π‘Ÿπ‘Žπ‘™ π‘ π‘Žπ‘¦π‘ , “𝑃𝑒𝑑𝑖𝑛’𝑠 π‘‘π‘œπ‘œπ‘šπ‘’π‘‘, π‘…π‘’π‘ π‘ π‘–π‘Žβ€™π‘  π‘‘π‘’π‘“π‘’π‘Žπ‘‘ 𝑖𝑠 π‘–π‘›π‘’π‘£π‘–π‘‘π‘Žπ‘π‘™π‘’.”

Jade: π‘Šπ‘’π‘™π‘™, π‘ β„Žπ‘’ 𝑑𝑀𝑖𝑠𝑑𝑒𝑑 β„Žπ‘–π‘  𝑛𝑖𝑝𝑝𝑙𝑒, π‘Žπ‘›π‘‘ β„Žπ‘’ 𝑑𝑀𝑖𝑠𝑑𝑒𝑑 𝑖𝑑 π‘π‘Žπ‘π‘˜. 𝐴𝑛𝑑 𝑀𝑒 π‘π‘Žπ‘›β€™π‘‘ β„Žπ‘Žπ‘£π‘’ π‘‘β„Žπ‘Žπ‘‘.

Me: πΈπ‘Ÿπ‘Ÿ… π‘€β„Žπ‘Žπ‘‘?

Jade: πΉπ‘Žπ‘–π‘Ÿ’𝑠 π‘“π‘Žπ‘–π‘Ÿ.

Me: π‘†π‘’π‘Ÿπ‘–π‘œπ‘’π‘ π‘™π‘¦. π‘Šβ„Žπ‘Žπ‘‘?

We look at each other.
I’m perplexed by my wife’s stance on geopolitics.
She’s concerned by my inability to see right from wrong.

~ REWIND ~

I was watching a Youtube report, headphones on.
Jade was on “The Valley” (Vanderpump Rules spinoff).

Both so engrossed in our zone of interest,
we assumed the other was there too.

Physically, sat on the same couch.
Mentally, worlds apart.

On this occasion, no harm done.
I even got a LinkedIn post out of it.

But it illustrates a foundational truth
for couples and brand communications.

𝑰𝒕’𝒔 𝒏𝒐𝒕 π’˜π’‰π’‚π’• π’šπ’π’– π’”π’‚π’š. 𝑰𝒕’𝒔 π’˜π’‰π’‚π’• π’•π’‰π’†π’š 𝒉𝒆𝒂𝒓.

No matter how defined your positioning
No matter how many times you say it.
No matter how polished your profile.

β€œπ’€π’π’–π’“ 𝒃𝒓𝒂𝒏𝒅 π’Šπ’”π’’𝒕 π’˜π’‰π’‚π’• π’šπ’π’– π’”π’‚π’š π’Šπ’• π’Šπ’”. 𝑰𝒕’𝒔 π’˜π’‰π’‚π’• π’•π’‰π’†π’š π’”π’‚π’š π’Šπ’• π’Šπ’”.”
– Marty Neumeier (author, the Brand Gap)


PS.
Does one nipple twist deserve another?

That’s the real question.

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By Quy September 27, 2024
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