๐๐๐ฒ๐ฟ๐ ๐๐ถ๐ป ๐บ๐ฎ๐๐๐ฒ๐ฟ๐ ๐บ๐ผ๐ฟ๐ฒ ๐๐ต๐ฎ๐ป ๐๐ผ๐ ๐บ๐ถ๐ด๐ต๐ ๐๐ต๐ถ๐ป๐ธ.Personal brands are really reputation flywheels.From social media to crisis management,each outcome affects the next action.At the risk of stating the...
How I consistently create content for CEOs even their wife thinks they wrote
Steal this system (minus step 6) to efficiently produce strategic content yourself.1๏ธโฃย ๐ฃ๐น๐ฎ๐ปWhen onboarding a client, we compile a Plan (#3 of 8 P’s)– Content they’ve written–...
I see bad content by CEOs daily. But itโs easily fixed.
Here are 3 tips to fix bad content:1. Stop reposting content by others– occasionally is ok– most or all the time is not– no-one became a leader by parroting– you beome a...
How CEOs become thought leaders
in the time it takes to watch a TED talk (and for the same effort) Are you leaving money on the table for the thought leaders in your space?They’re the ones who media reach out to for comment...
The 1-2-5 Blueprint for an effective leadership brand
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The game changing lesson from tennis’s greatest rivalry
Djokovic, Federer, Nadal “Matthew Syed tells a wonderful story of watching them warm up before Wimbledon at Aorangi Park.When Nadal warmed up, it was pure aggression. His biceps were bulging...
When CEOs Cheat
They do this and… Clients want to buyA-Players want to joinInvestors want to investBrands want to do dealsBoards want them to leadEvents want them to speakPodcasts want them to guestPublishers...
7 ways your personal brand is like cash flow
Cash flow keeps a business alive.Your personal brand does the same for your influence and opportunities.~~~~~~~๐. ๐๐จ๐ฌ๐ข๐ญ๐ข๐ฏ๐ ๐๐ฅ๐จ๐ฐ ๐๐ญ๐ญ๐ซ๐๐๐ญ๐ฌ ๐ฆ๐จ๐ซ๐ ๐จ๐ฉ๐ฉ๐จ๐ซ๐ญ๐ฎ๐ง๐ข๐ญ๐ข๐๐ฌA growing personal brand attracts attention...
“I lead a profitable, well organised company. Why do I need a personal brand?”
is a query I often hear from CEOs,Founders, Managing Directors.It’s a fair point.Only you already have one.Everyone has a personal brand.We used to call it your ‘reputation’.Brand...
CEO’s need authenticity to be known, liked and trusted
Hereโs how I deliver it without hurting their brand.As a brand concierge [strategy, content, outreach], I help leadership grow their presence whilst balancing authenticity and professionalism.This is...