Why do you do what you do?

I’ve helped leaders in tech, wellness, wealth management and contract manufacturing find their Why.

No matter the industry, this much is true:

It’s easy to get caught up in the day-to-day grind.
You know your numbers. Your strategy. Your goals.
You might know your values and what makes you different.

But not one client had ever asked themselves, “Why am I really doing this?”

Nietzsche famously said:
“𝐻𝑒 𝑤ℎ𝑜 ℎ𝑎𝑠 𝑎 𝑤ℎ𝑦 𝑡𝑜 𝑙𝑖𝑣𝑒 𝑓𝑜𝑟 𝑐𝑎𝑛 𝑏𝑒𝑎𝑟 𝑎𝑙𝑚𝑜𝑠𝑡 𝑎𝑛𝑦 ℎ𝑜𝑤.”

Leaders with a clear sense of why
are more likely to inspire others, build loyalty,
and create sustainable success.

I can tell you from personal experience and
100% of the leaders I’ve supported on this

𝗧𝗵𝗲 𝗳𝘂𝗹𝗳𝗶𝗹𝗺𝗲𝗻𝘁 𝗳𝗿𝗼𝗺 𝗸𝗻𝗼𝘄𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗽𝘂𝗿𝗽𝗼𝘀𝗲
~ 𝗶𝘀 𝘂𝗻𝗾𝘂𝗮𝗻𝘁𝗶𝗳𝗶𝗮𝗯𝗹𝗲 𝘆𝗲𝘁 𝗶𝗻𝘀𝗮𝗻𝗲𝗹𝘆 𝗽𝗿𝗲𝗰𝗶𝗼𝘂𝘀 ~

Here’s the 7 step framework we use
to not just identify your Why,
but put it into practice:
~~~~~~~~~~~~~~
1️⃣ Your Stories

Your journey: pivotal moments, highs and lows,
challenges overcome, moments of deep fulfilment.

2️⃣ Identify Key Themes

3️⃣ Draft Statement

4️⃣ Refine & Align

5️⃣ Validate

6️⃣ Live your Why

7️⃣ Review & Evolve

→ 𝘚𝘵𝘦𝘱𝘴 1 𝘢𝘯𝘥 2 𝘢𝘳𝘦 𝘣𝘦𝘴𝘵 𝘥𝘰𝘯𝘦 𝘪𝘯 𝘢𝘯 𝘪𝘯𝘧𝘰𝘳𝘮𝘢𝘭 𝘴𝘦𝘴𝘴𝘪𝘰𝘯 𝘢𝘸𝘢𝘺 𝘧𝘳𝘰𝘮 𝘺𝘰𝘶𝘳 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘦𝘯𝘷𝘪𝘳𝘰𝘯𝘮𝘦𝘯𝘵 (𝘡𝘰𝘰𝘮 𝘪𝘴 𝘯𝘰𝘵 𝘪𝘥𝘦𝘢𝘭 𝘣𝘶𝘵 𝘸𝘪𝘭𝘭 𝘥𝘰 𝘢𝘵 𝘢 𝘱𝘶𝘴𝘩).

→ 𝘐 𝘥𝘳𝘢𝘧𝘵 𝘚𝘵𝘦𝘱 3, 𝘵𝘩𝘦𝘯 𝘢𝘤𝘵𝘪𝘰𝘯 𝘚𝘵𝘦𝘱 4 𝘧𝘰𝘭𝘭𝘰𝘸𝘪𝘯𝘨 𝘺𝘰𝘶𝘳 𝘪𝘯𝘱𝘶𝘵.

→ 𝘐 𝘴𝘶𝘱𝘱𝘰𝘳𝘵 𝘺𝘰𝘶 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘚𝘵𝘦𝘱𝘴 5 – 7.

This is based on Simon Sinek’s “Find Your Why” process.
I recommend his eponymous book (2017) or message me if you’d like a free copy of my detailed guidelines.

——————-
Why + How + What = your Position.

From this, you build a personal brand
that inspires clients, deals and talent.