๐๐ฏ๐ฅ ๐ธ๐ฉ๐ข๐ต’๐ด ๐ต๐ฉ๐ช๐ด ๐จ๐ฐ๐ต ๐ต๐ฐ ๐ฅ๐ฐ ๐ธ๐ช๐ต๐ฉ ๐ฑ๐ฆ๐ณ๐ด๐ฐ๐ฏ๐ข๐ญ ๐ฃ๐ณ๐ข๐ฏ๐ฅ๐ช๐ฏ๐จ?
I found out last week (after >3 decades of playing the piano) and it blew my mind.
๐๐๐ง๐จ๐ฉ, ๐ 15 ๐จ๐๐๐ค๐ฃ๐ ๐๐ฃ๐ฉ๐ง๐ค ๐ฉ๐ค ๐ข๐ช๐จ๐๐ ๐ฉ๐๐๐ค๐ง๐ฎ…
A chord is when two or more notes are played together.
A “major chord” is formed by the 1st, 3rd and 5th notes of a scale. It sounds bright and happy.
Lower the 3rd note very slightly, the major becomes a “minor chord”. This sounds sad.
Got it? That was painless, eh?
๐๐๐ง๐’๐จ ๐ฉ๐๐ ๐ข๐๐๐๐…
According to Jacob Collier (six-time Grammy winner and musical genius):
Play any note, and you hear additional faint sounds called overtones (multiples of the frequency of the base note).
These overtones in and of themselves form a major chord.
This is why major chords feel familiar and uplifting; they mirror the natural structure of the base note.
Minor chords are the exact opposite in physics to what a major chord is.
That’s why they sound inherently sadder.
Amazing, right?
๐๐ฃ๐ก๐ฎ…
Many experts argue that the emotions aroused by chords are explained by…
– emotional associations
– different cultural contexts
– how our brains process sound differently
…rather than through physics.
I was aware of these viewpoints.
Yet when I heard Jacob on Youtube (not known as a hotbed of peer reviewed academia) I accepted it as fact.
Why? Because I’m bought into his personal brand.
๐งฒ
The more your audience is attuned (pun intended, sorry) to your personal brand, the more readily they accept your content.
Otherwise, to convince them of anything (in the age of fake news) is an uphill struggle against doubt and scepticism.
If you’re in the business of persuading people, your personal brand is the best investment you can make.
~~~~
๐๐ฉ๐ข๐ต ๐ฅ๐ฐ ๐บ๐ฐ๐ถ ๐ต๐ฉ๐ช๐ฏ๐ฌ?
๐๐ฐ๐ธ ๐ฎ๐ถ๐ค๐ฉ ๐ฅ๐ฐ๐ฆ๐ด ๐ต๐ฉ๐ฆ ๐ฎ๐ฆ๐ด๐ด๐ฆ๐ฏ๐จ๐ฆ๐ณ ๐ด๐ฉ๐ข๐ฑ๐ฆ ๐บ๐ฐ๐ถ๐ณ ๐ฃ๐ฆ๐ญ๐ช๐ฆ๐ง ๐ช๐ฏ ๐ต๐ฉ๐ฆ ๐ฎ๐ฆ๐ด๐ด๐ข๐จ๐ฆ?
