๐๐๐ฒ๐ฟ๐ ๐๐ถ๐ป ๐บ๐ฎ๐๐๐ฒ๐ฟ๐ ๐บ๐ผ๐ฟ๐ฒ ๐๐ต๐ฎ๐ป ๐๐ผ๐ ๐บ๐ถ๐ด๐ต๐ ๐๐ต๐ถ๐ป๐ธ.
Personal brands are really reputation flywheels.
From social media to crisis management,
each outcome affects the next action.
At the risk of stating the obvious…
Your reputation affects everything you do.
Everything you do attaches to your reputation.
๐๐ฏ๐ญ๐ฆ๐ด๐ด ๐ฅ๐ฐ๐ฏ๐ฆ ๐ถ๐ฏ๐ฅ๐ฆ๐ณ ๐ค๐ฐ๐ท๐ฆ๐ณ ๐ฐ๐ง ๐ฏ๐ช๐จ๐ฉ๐ต ๐ธ๐ฆ๐ข๐ณ๐ช๐ฏ๐จ ๐ข ๐ฎ๐ข๐ด๐ฌ.
๐
This is why it always makes me chuckle when
people say “I don’t have a personal brand.”
๐๐ ๐ฒ๐
๐ถ๐๐๐ถ๐ป๐ด, ๐๐ผ๐ ๐ต๐ฎ๐๐ฒ ๐ฎ ๐ฝ๐ฒ๐ฟ๐๐ผ๐ป๐ฎ๐น ๐ฏ๐ฟ๐ฎ๐ป๐ฑ.
Your brand is what people think of you.
Branding is being strategic/intentional
in shaping what they think of you.
๐ง๐ต๐ถ๐ ๐บ๐ฎ๐๐๐ฒ๐ฟ๐ ๐๐ผ ๐ฒ๐๐ฒ๐ฟ๐๐ผ๐ป๐ฒ ๐ถ๐ป ๐ฎ ๐๐ผ๐ฐ๐ถ๐ฒ๐๐.
Only lighthouse keepers are exempt.
Especially CEOs (and all executive leaders).
You inspire clients/ partners/ investors/ team
into taking positive action towards your vision.
How they see you determines how they act.
The good news is that it’s a flywheel.
The more you do, the easier it gets.
Momentum begets momentum.
โฌ
What are you doing today on yours?
๐๐๐ฒ๐ฟ๐ ๐น๐ถ๐๐๐น๐ฒ ๐๐ต๐ถ๐ป๐ด ๐๐ผ๐ ๐ฑ๐ผ ๐ถ๐ ๐บ๐ฎ๐ด๐ถ๐ฐ…
(to the tune of The Police’s smash hit)
